Cruise ship firm unveils ‘groundbreaking’ change in milestone fleet re-vamp – what is it?

It will make the single largest upgrade projects in Hurtigruten’s more than 125 years of history.

The environmental focus also chimes with the cruise line association’s latest focus on responsible tourism, as revealed this week.

CLIA UK and Ireland will hone in on sustainability and wellness for cruise month, to showcase what cruise ship firms are doing to ensure a sustainable future.

Express.co.uk has previously reported concerns of cruise ship over tourism in popular holiday destinations such as Venice, while a committee has been set up to thrash out potential solutions in the UK.

Andy Harmer, CLIA UK Ireland director, said: “Cruise Month unites the UK and Irish cruise industry – bringing together cruise lines, travel agents, media and CLIA – through an integrated campaign to promote positive messaging about why to choose a cruise holiday and the benefits of doing so.

“Sustainability and wellness were chosen as the key themes for Cruise Month this year as both are increasingly important factors to consumers who want to make responsible holiday choices.

“Furthermore, there is a significant amount of innovation from cruise lines in both wellness and sustainability, placing the cruise industry as thought leaders in these areas.”