Wedding Portal Zola Bets on Travel Market with Expansion into Honeymoon Planning

The wedding sector is estimated to be price some $100 billion in the U.S. alone, and now one of many fastest-rising companies in that space — the wedding planning website Zola — is making a move to reinforce its position with a sidestep into travel. Today, the corporate is asserting honeymoons, which will let couples plan, e-book, and raise cash for their post-nuptial trips at the same time that they plan the first occasion.

To start, couples will be able to plan itineraries and e-book accommodations, with flights getting added in after the launch as part of a much bigger effort to own the end-to-end marriage experience.

Zola’s business today relies upon pre-wedding group: clients can arrange free websites, design, and print wedding invitations, and create Zola-based present registries for family and associates to buy items for the couple through the site — an enterprise that has been successful enough to net the corporate over $140 million in investment and a $650 million valuation.

However, the average time spent planning weddings is 13-18 months, and so Honeymoons will likely be one way for Zola to extend that connection, not only in terms of cash spent — honeymoons is expected to be a $12 billion industry in the U.S. — however, time spent utilizing Zola, which in turn might help build a tighter tie for whatever steps the corporate would possibly make in the future.