Looking to book that cruise vacation? Try the shoulder season
Picture this: You’re standing at the bow of a ship, wind in your hair, enveloped by the sound of waves lapping at the hull… just like in the movies. Later, it is a change of scene as there are fun activities on-board and elaborate dinners, as with all luxury cruises.
However, there is one big difference here. On this cruise, you are not jostling for space on an overcrowded deck. A nice side benefit: nor have you burnt a hole in your pocket. Going on that coveted cruise can be a hassle-free and relatively affordable experience. The buzzword here: shoulder season.
Deal grabber
An oft-used term in the cruise industry, shoulder season refers to the period just before or just after the high season.
Understandably then, these cruises offer impressive discounts and crowd-free travel. Travel during shoulder season sees cruise lines lowering prices and offering tempting deals. According to a study by Cruisewatch.com (a leading metasearcher for cruises), many of the world’s 15 cruise regions show the highest maximum price reduction between 75 and 55 days before departure. These include North America (71%), Middle East (64%), South America (56%) and Southern Europe (59%).
Typically, people book cruises during the summer months, which they believe will offer them clear views and great weather. However, shoulder season cruises can offer similar experiences, say industry experts.
Daniel D’Souza, president and country head, leisure at SOTC Travel, says, “The climate during shoulder season is usually autumn or fall. Therefore, it is not too hot and is still pleasant. For example, if you are looking for a cruise to Europe, fall (September-December) is the time to head north. Northern Europe (Scandinavia, Iceland, Russia) and the British Isles provide a number of busy, but comparatively less-travelled ports. For those who enjoy the colder weather and are willing to bundle up in extra layers, there might be a number of deals that they can take advantage of while visiting these regions. Christmas market cruises dominate the rivers in Europe during the end of November through December, but a European river cruise in early to mid-October, can still be found at a reasonable discount.”
The experimental traveller
Travelling off season is also a reflection of people’s willingness to experiment.
“We have observed that consumers are no longer restricted to traditional summer holidays and are increasingly opting for autumn breaks/shoulder season holidays as well. With an aspiration for unique and brag-worthy experiences, we have observed a growing demand of 20% for autumn cruise tours. India’s value-seeking travellers are not shying away from maximising on this often under-leveraged season by choosing affordable cruise packages,” says Rajeev Kale, president and country head-holidays, Thomas Cook (India).
Popular off-season cruise routes include the Mediterranean and European river cruises in late September and October when temperatures are moderate. Canada, Scandinavia and New England are prime destinations, for autumn colours.
Other popular shoulder season destinations are China, Bahamas and the Caribbean. “The Royal Caribbean often has cruises to the Bahamas and Puerto Rico that people can check out,” says Varun Chadha, CEO, Tirun, which represents Royal Caribbean Cruises in India.
“Cruises during shoulder season are as smooth as those in the peak season. Cruise liners are usually massive and equipped with modern technology, making travel during shoulder season just as comfortable,” he adds, explaining that travellers can expect price differentials of 30 to 35% when travelling off season.
Typically, a seven-night Caribbean cruise costs around $4,000 (approximately ₹2.87 lakh) for two in a balcony stateroom; the same cruise during off-season could cost as less as $3,000 (approximately ₹2.15 lakh) for two. “Discounts apart, cruise liners also offer some great on-board credits during this season.”
Value add
To make shoulder season travel more interesting, cruise liners also offer value-added promotions such as complimentary Wi-Fi, beverage packages and child-free offer.
Of course, there is always the chance of experiencing turbulent weather in some routes… “There are chances that shoulder season in the European or Caribbean seas would have hurricanes or unpredictable climate changes, which could result in cruise itineraries being changed or even cancellations,” says Rajeev, adding, “While Mediterranean weather is usually pleasant, and you may be expecting an autumn-like breeze, temperatures drop drastically once the sun goes down. Being by the sea tends to increase the chill on-board and travellers can expect the breeze to be much stronger while sailing between ports. It is also advisable to pack a light rain jacket, or poncho, as the Mediterranean experiences rains, particularly during spring months.”
Over the years, the demographic of travellers opting for cruise holidays has changed drastically, according to Rajeev. These days, more travellers under the age of 45 are keen on exploring cruises. “Some of the data found on this has revealed that travellers between the ages of 25 and 34 show an interest in expedition cruises and travellers aged 18 to 34 are keen to explore wellness cruises and food-themed cruises. A majority of the demographic includes couples, solo travellers and senior citizens.”
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