Lodging, travel agency, and services companies scored 12th among 18 industries in their email marketing open rates, according to a new IBM Marketing Cloud study. That renders these travel companies among the most ineffective when considering higher-performing industries, including automobiles, banks, …

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds Read more »

If you’ve always dreamed of experiencing a hot Havana night, sipping mojitos at the Tropicana while flamenco dancers sway to the samba, cruise lines are beginning to make it a little easier. You won’t be able to spend much time …

Cruise lines are offering a glimpse into Cuba, a country that feels like a step into a sepia photograph Read more »

Owned and carefully supervised by a French family, a large (50-ship) French river-cruise company called CroisiEurope is starting to make significant inroads into the U.S. market for European river cruises. With its unusually friendly English-language website (CroisiEuropeRiverCruises.com) and its unique, …

Budget Travel: French cruise line catering to Americans Read more »