400 Travel Agents To Arrive On Cruise Ship
[Updated with video] The Bermuda Tourism Authority [BTA] and tourism industry stakeholders have teamed up to showcase the island to the world’s largest association of travel professionals, with hundreds of travel agents set to arrive in Bermuda via cruise ship this week.
About 400 members of the American Society of Travel Agents [ASTA] and their guests are en route from New York City, arriving Wednesday on the Norwegian Breakaway for a three-day stay on the island.
“We’ve rallied together more than 50 industry stakeholders to offer our trademark Bermudian hospitality with a united front,” said Bill Hanbury, BTA Chief Executive Officer. “Now we’re asking all of Bermuda to chip in with the warm welcome it is famous for. We want to make a lasting impression on this important group of influencers.”
The travel professionals will visit hotel properties on Wednesday and Thursday and are invited to try their hands at golf and tennis as well.
The highlight is the Taste of Bermuda – an open-air trade show on Wednesday evening in the Victualling Yard at Dockyard, featuring about 40 tourism industry stakeholders in retail, attractions and excursions. The evening’s events will also include live entertainment and food sampling.
“We want these influencers to experience as much of Bermuda as possible in three days, while still allowing enough time to explore the island on their own,” said Alastair Jack, BTA Hotel Liaison. “The Taste of Bermuda works perfectly because by attending this event, ASTA will get a true flavor of all the appealing things our island has to offer.”
Additionally, dozens of tourism-related business are offering incentives and discounts to lure travel professionals to their storefronts this week.
Mr. Hanbury said: “At the BTA office this week it’s all hands on deck. We have our people assigned to help with logistics and a few members from our New York team are on the Breakaway to begin the process of educating this audience of influencers on everything Bermuda has to offer.
“We stand shoulder-to-shoulder with our industry partners and we hope Bermuda can also stand with us as we all roll out our signature pink carpet of hospitality.”
List of Participating Tourism Industry Partners
- Coconut Rockets
- Fourways Inn
- Edgehill Manor
- Blue Halo
- Bermuda Golf Academy
- Carole Holding
- Blue Water Divers
- Oyster Point Yacht Charters
- Lili Bermuda
- Gar Transport
- Rosewood Tucker’s Point
- Port Royal Golf Course
- Elbow Beach Resort
- Bermuda Art Centre at Dockyard
- Bermuda Connections Accommodations
- Pompano Beach Resort
- Weddings with Panache
- Bermuda Marathon Weekend
- Swizzle Inn
- BUEI
- Bermuda Heritage Partnership
- TBI
- Brown Co.
- Cambridge Beaches
- Newstead
- Oxford House
- Fairmont Southampton
- Valley Cottages Apartments
- Hidden Gems
- DolphinQuest
- City of Hamilton
- Grotto Bay Resort
- Alexandra Mosher Studio
- Bermuda Golf Alliance
- Crystal Caves
- Travelers Price Card
- Bermuda Explorer
- To Have and To Hold
- Royal Palms
- St. George’s Club
- Barritt’s
- Clearview
- Masterworks
- Horton’s Rum Cakes
- Rosemont
- The Reefs
- Island Shop
- Bermuda Island Tours More
- Bonefish
- Rosedon
- Calico Jack’s
- Island Restaurant Group
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