Research Spotlight: How can cruise and packaged travel work together?

The cruise and packaged travel segments have key similarities that separate them from other areas of the industry.

For one, the nature of travel is entirely leisure-focused, and two, traditional partners such as travel agents are the most important distribution providers.

Because cruise and packaged travel companies share similar demographics and distribution, competition for business is inevitable.

However, they can support each other: Packaged travel brands, for example, provide accommodation options before and after travelers board cruises.

A new report from Phocuswright looks at the developments in the cruise and packaged travel segments, which grew 5% and 3%, respectively.

US Cruise and Packaged Travel, written by Mary Pat Sullivan and Michael Coletta, compares online versus offline bookings and distribution trends as well as projections through 2021.

The report is FREE for existing Phocuswright Open Access and Global Subscribers (learn about how to become one here).