River cruises for a younger generation: What lines are doing to recruit the next generation of passengers

Likewise, AmaWaterways has robust partnerships with Adventures by Disney and Backroads that are designed to bring families with children onboard. In 2020 and 2021, Backroads will add new departures for active families with children as young as 4 and as old as 30-something. The cruises are segmented according to the age of the child. Some of the upcoming Backroads cruises will take place on the buzziest ship in Europe right now: the AmaMagna, which launched in May. The ship, which sails the Danube, is twice the width of a traditional river cruise ship and features al fresco dining, a zen wellness studio, wine bar, movie theater, water sports platform and pop-up bar on the sun deck.