Munich Tourism to increase activities in India to lure leisure & honeymoon …

Munich Tourism, the tourism promotion board of Southern German city of Munich, will increase their activities in the Indian market in coming years to create awareness about the unique attractions of the city, and thereby attract more leisure and honeymoon travellers. Munich Tourism completed its four-city roadshow in Delhi recently, meeting travel trade representatives in Ahmedabad, Chennai, and Benglauru.  Speaking to TravelBiz Monitor, Annette Kempf, Marketing Sales Manager – Asia, Munich Tourism, said that they had launched a special website for honeymoon travel -www.munich-honeymoon.de – at Arabian Travel Mart (ATM) in Dubai recently. The website, which is available in both, English and Arab languages is aimed at attracting more honeymoon traffic from Arab region. She added that considering the interest shown by Indian travel trade during the roadshows in honeymoon travel, Munich Tourism would also try to promote honeymoon traffic from India through this website. She also informed that the India representative office of Munich Tourism would soon launch a Facebook page.

Munich had received 83,000 overnight travellers from India last year, registering a growth of 12 per cent over the previous year.  The average stay of an Indian traveller in Munich is four to five nights, which is far above the average stay of other Asian travellers, which is two nights, said Karin Baedeker, Manager for Marketing Media Management for Asia and Australia, Munich Tourism.  “India is a growing market and we want to engage the travel trade to promote Munich as a destination for leisure travellers,â€� she said.  Enumerating on the unique features of Munich as a destination, she said that the unique location of Munich with close proximity to the Bavarian Alps makes day trips to panoramic mountain sites possible for tourists. “In as quick as one hour, you reach to the mountains, which is not possible from any other German city,â€� she said.  Beer Gardens are the culture and tradition of Bavarian region.  Tourists can visit these gardens and learn the art of brewing. They can also visit BMW Welt Plant and Museum, which is biggest attraction in Munich. The royal castles and museums can also deck up as unique venues for special events. Munich is known around the world for the Oktoberfest, but it offers much beyond that, Baedeker said.

Further, Munich Tourism has plans to organise both trade and media familiarisation trips in coming years. The plans will be worked out in coordination with India representation office, Kempf said. Alongside Munich Tourism, the suppliers who participated in the roadshow included Munich Airport, Zugspitze mountain, and Lowenbrau Brewery Restaurant.