Cruises: Virgin Voyages reveal jaw-dropping Scarlet Lady and Bahamas Bimini Beach Club

“With careful thought, humour and attention to detail, the Creative Collective has designed a ship that’s styled for those thirsty for a wonderfully modern holiday at sea.”

Jamie Douglas, senior product design manager for Virgin Voyages, added: “The idea was to consider Sailor needs and comforts and create suites that were social, inspirational and relaxing so that they wanted to spend time in them.

“We wanted to use all aspects of the Virgin brand including our musical legacy, elements of Virgin Galactic and inspiration from Richard Branson’s Necker Island.”

Tom McAlpin, president and CEO for Virgin Voyages, later commented: “At Virgin Voyages we are going beyond just great design, to defy and redefine luxury to be rebellious luxe.

“This new luxury is about knowing you are taken care of, that you’re never being nickel and dimed, and what you want, even some of the things you didn’t know you wanted, are already taken care of for you.”