Want to drive to Canada? Better ask the locals

But, due to COVID-19, Canadians must solely support their tourist attractions for a while. There are advantages: Canadians have a better shot at a coveted summer reservation at the iconic Fairmont Chateau Lake Louise or can sample more Québécois foods on the Charlevoix Flavour Trail. “Nuanced, thoughtful, community-based tourism lifts up culture, art, community confidence, and pride, and ultimately, innovation,” says Loree. “Focusing on the domestic campaign now allows us to start building confidence at home first, and eventually [in] international markets.”