MSC introduces amenity packages

MSC Cruises unveiled a new pricing structure that bundles cabin categories, dining choices and onboard amenities in four commissionable packages.

In a Travel Weekly webinar, Ken Muskat, executive vice president of sales, outlined the four packages that range from a la carte to all-inclusive. The packages will be available for sale starting Sept. 23, for cruises departing on or after Oct. 18.

“This is not about booking a stateroom and then choosing which package you want to add on later,” Muskat said. “We are giving people the reason to upgrade, and it’s something travel partners want to make happen so you can make the full commission on the entire package.

“At the time of booking, you’re going to choose your stateroom, which is going to decide the experience. Anything you want to add on later is going to be limited to shore excursions or additional spa packages.”

The Bella Experience, which Muskat said was best for value-conscious clients, includes the base price and is available on cabin categories I1, O1 and B1.

The Fantastica, for passengers booked into I2, O2 and B2, includes premium-location cabins, half off fitness classes and personal training, two kids classes and various MSC promotions such as beverage packages (the program offers complimentary sodas, wine, beer and coffee on cruises on the Divina through April 11). Muskat said it would cost between $30 and $60 more per person and represent a value of at least $250 per person.

The next-highest category is the Aurea, on cabin categories B3 and S3, which includes unlimited drinks, priority boarding, a spa package and designated areas for My Choice dining. Muskat said it costs about $400 more per person and represents a value of at least $600.

The top package is the Yacht Club package, which is MSC’s ship-within-a-ship luxury experience. Muskat described it as “ultimate, VIP, five-star service.” It includes 24-hour butler service and an exclusive restaurant, pool, deck and bar.

MSC earlier this summer said it would begin paying 5% commission on cruise add-ons booked prior to the cruise. Muskat emphasized that the policy would remain in place.

Guests who have already booked an interior, oceanview, or B1 or B2 level balcony stateroom will automatically receive the Fantastica experience, excluding the promotional drink package, MSC said.

Guests who have already booked a B3 level balcony stateroom or Aurea suite will automatically receive the Aurea experience.