Catering to a type of traveller: What today's guests Want
For many budget hotels, it may be difficult to determine what the newer Generation Y and slightly older Generation X wants. According to a July 2014 poll, budget hotels may have to work harder to keep guests engaged and content during their hotel stays. However, it helps budget hotels to know what most Gen Xers and Gen Y’ers want. What do most younger travellers value the most before they book room in cheap London hotels or stay in hotels near Buckingham Palace or hotels near the famed Battersea Power Station?
According to surveys, the younger tech dependent generation simply wants reliable Internet service and staff that can offer problem resolution. The older Gen Xer’s want hotel staff to be on hand to resolve problems and they want reliable service. However, the Baby Boomers and Traditionalists want to see someone hears their problem and is responsive in working towards a solution. They also want problem resolution.
Four things budget hotel staff can utilise and still win over Guests
Offer guests the things they value most – a clean bed, places to plug in their Smartphones and other electronic devices, great service, reliable Internet service, comfortable room, and hotel staff that is attentive to any of the guests problems while they are traveling and staying in hotels near Buckingham Palace or any other cheap London hotels.
Offer younger guests things that they value, as Gen X and Gen Y travellers do not care much for radios or clocks in their hotel rooms when they stay in hotels near Battersea Power Station. Younger guests will most likely use their Smartphones to utilise such functions and not need these items in a hotel room. Instead offer the younger generation items they can use, such as free maps or free coffee.
Target Gen Xers in order to build your hotel’s brand loyalty and allow growth – Gen Xers spend more than the younger generation in their hotel stays when they use hotels near Buckingham Palace or stay in cheap London hotels elsewhere. By befriending Gen Xers, this can help a budget hotel chain grow. Offer Gen Xers what they value the most, at a great value and they will be sure to return. Gen Xers value having reliable, fast Internet service and want Internet connect ability.
Invest in securing customer data – Customers will be even more likely to invest in any UK hotels once they know those establishments really do have them in mind. Younger generations of customers may feel better paying the price for a budget hotel when they know one of the hotels near Battersea Power Stations has upgraded their security features to keep customer data secure and customers may appreciate knowing hackers cannot access their credit card information even more in 2015, even when data security was more than adequate in 2014. Some customers simply like the reassurance.
By focusing on these four things, budget hotels may win over Millennials and Gen X’ers more than larger, luxury hotels that do not offer cheap accommodations. Isn’t it nice to know hotels don’t win customers by simply offering the highest price and having the best perceived value? Where is your favourite place to stay in London? If you are looking for comfort, relaxation, and an enjoyable stay at an upscale, budget hotel in Central London then look no further than the Belgrave Hotel in Victoria. Offering you comfy, cosy bed and breakfast accommodations in a modern hotel setting, the Belgrave Hotel is a luxury experience at a cheap, budget-friendly price. And, the Belgrave Hotel is conveniently located so that you are never far from where you need to be on your London visit. For more about our services and accommodations, www.belgravehotel.net
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