Travel Leaders to launch wedding/honeymoon magazine
Travel Leaders will launch Destination Bliss, a glossy magazine
for wedding and honeymoon planning, in November.
The magazine is for agencies in the Travel Leaders Franchise Group, as opposed to other agencies in the
Travel Leaders Group umbrella.
Travel Leaders agencies will get a free allocation of
Destination Bliss ahead of the November launch and can order additional copies
for a fee. Agents who pre-order the magazine can include a customized letter to
clients near the front cover.
The launch of the magazine is part of a move by Travel
Leaders to more aggressively market destination weddings, which during the 12
months that ended in April was the company’s top category for leads produced.
Travel Leaders is expecting additional growth in the market following the Supreme
Court ruling in June that legalized same-sex marriage in all 50 states.
Destination Bliss will make its debut six months after
Travel Leaders announced a branding deal in May with travel registry HoneymoonWishes.com.
Under the arrangement, couples can register their honeymoon or destination
wedding travel plans on a website that is unique to each Travel Leaders agency.
Their guests can then go on to that site to contribute toward couples’ wedding
or honeymoon suite, airfare or excursions.
The Travel Leaders agency receives payment by way of a
charged service fee, in addition to the commission earned by booking the trip.
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