Muskat to head Chinese cruise line: Travel Weekly

Ken Muskat

SkySea Cruises has named Ken Muskat its CEO. He is expected
to assume the role in mid-January.

Muskat was most recently the executive vice president of
sales, public relations and guest services for MSC Cruises North America. MSC
announced he would leave that post last month.

Prior to that, he was a vice president at Royal Caribbean
International. He is also a former chairman of CLIA’s Trade Relations
Committee.

SkySea, a joint venture between Ctrip.com and Royal
Caribbean, is focused on the Chinese cruise market.

The cruise line said in a statement that Muskat “is
expected to help SkySea accelerate its campaign to become the top choice for
Chinese cruise guests seeking new vacation experiences in a familiar
East-meets-West style.”

“I look forward to bringing to bear everything I’ve
learned in my career and helping SkySea become a standout performer,”
Muskat said. “There is an important role for a Chinese-centered brand like
this in this large and growing market.”

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