These Cruise Lines Want to Seduce People Who Hate Cruises

TARGETING Never Cruisers, two big travel players are leveraging potent brand names to coax the reluctant aboard. The Ritz-Carlton Yacht Collection and Virgin Voyages both aim to disrupt the current state of cruising. Setting sail early next year, the first of Ritz-Carlton’s three sleek, smallish, predictably super-posh ships (rendering above) contains 149 cabins, each with a balcony and a mini-fridge custom-stocked with your drinks of choice. Roaming the Caribbean, Mediterranean, Northern Europe, Canada and the northern U.S., the 7- or 10-day cruises will be all-inclusive (no nickel-and-diming for Wi-Fi, tips or top-shelf…